Bullring & Grand Central secures 27,500 sq ft JD Sports upsize

JD Sports has confirmed it will more than double its presence in Bullring & Grand Central, opening a new 27,500 sq ft store on the lower level in Summer 2023.

JD Sports, which has been at Bullring since 2003, will create more than 40 new jobs when it upsizes. The larger store will also stock a wider range of products from brands such as Nike, Adidas, Under Armour, and Converse, covering footwear, fashion, and accessories.

Amid an evolving retail landscape, Bullring & Grand Central has continued to attract household names as well as digitally native brands. Last November, it was announced that M&S and TOCA Social would enliven a former department store, while designer fashion brand Tessuti will open its largest offering at the Bullring in 2023.

This summer it was an official provider to the Birmingham 2022 Commonwealth Games, offering exclusive access to a suite of new EV Charging Points for the Games’ electric vehicle fleet and was chosen as the location for the official merchandise store.

Toby Tait, Director Asset Management at Hammerson, said: “JD Sports more than doubling the size of its store is a clear indication of the confidence brands have in Bullring as Birmingham’s premier retail and leisure destination. The work we do to drive customer engagement through events, pop-ups and collaborations gives brands confidence to continue to invest in this key national destination, maintaining and growing our relevance as customer habits change.”

James Air, Head of Group Acquisitions at JD, added: “We have always been really pleased with how much our customers love JD in Birmingham. I have no doubt that our new Bullring store will be one of the very best regional flagships in the country. Many thanks to Hammerson and the Bullring team for working with us on this exciting project.”