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Bucherer opens Covent Garden store, debuting UK pre-owned service

Tom Shearsmith
15 April 2021

Bucherer, the world's largest watch and jewellery retailer, is continuing its drive into the UK market with the opening of a new flagship boutique in London's Covent Garden.

The new boutique is Bucherer’s first UK retail space to offer its internationally successful Certified Pre-Owned concept.

Through its Bucherer Certified Pre-Owned concept, Bucherer aims to give watch fans the opportunity to explore and purchase pre-owned timepieces, with each watch authenticated, inspected and certified by a Bucherer watch expert.

The new boutique is home to Bucherer’s own brand offering including its timeless jewellery creations. Decorating one wall of the boutique, customers can discover Bucherer’s distinctive fine jewellery collections including Peekaboo, B Dimension, Lacrima, Pastello and Variato as well as their famed range of Solitaires.

The location also offers a "shop-in-shop" concept for its biggest watch brands including Rolex, Omega, Cartier and Tudor. Situated elsewhere in the store is a personalised area for further brands including Panerai, Jaeger LeCoultre, Blancpain and Longines.

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