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Bubble kidswear show set to relaunch at Pure London

Tom Bottomley
26 September 2018

Following the move to close Moda Gent and concentrate on a much larger and more focused Pure Man offer at February’s Pure London, sitting alongside the womenswear show, ITE Group has now decided to also re-introduce the Bubble London childrenswear show at Pure.

The previous Bubble London show was pulled earlier this year amid declining visitor numbers, and the July show did not take place. The move came after the show had seen a decline in visitor numbers. But it’s now clear that ITE Group, that acquired Pure London and introduced Pure Kid last season, realises there is still an appetite for a strong childrenswear show. The move to reintroduce the Bubble name is down to the strong heritage of the show, which originally ran for 10 years, and the fact it is an internationally recognised brand in the kidswear sector.

Lindsay Hoyes, Event Director, Bubble London says: “Pure London provides a perfect new home for Bubble, and I am delighted that the childrenswear industry will now be able to participate in the largest trade fashion event in the UK and experience the business opportunities this comprehensive offer will undoubtedly generate for buyers and brands alike.”

Gloria Sandrucci, Head of Sales at Pure London added: “News of Bubble’s closure caused huge disappointment in the industry. Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season, and lengthy research amongst retailers and brands, it became apparent how much the industry wants and needs a platform for kids. Pure London now offers its visitor’s womenswear, menswear, childrenswear and sourcing show Origin all under one roof, creating London’s largest festival of fashion.”

The next Pure London takes place at London Olympia from the 10-12 February 2019.

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