Brunello Cucinelli posts double-digit growth despite sector slowdown

Luxury brand Brunello Cucinelli has reported a strong start to 2025, posting double-digit revenue growth in the first quarter across all regions and channels, despite broader signs of a luxury market slowdown.

Brunello Cucinelli's ‘excellent revenues’ grew by 10.5% to €341.5 million. Geographically, Americas up 10.3%, Europe 10.1% and Asia 11.3%.

Retail revenues grew by 11.9%, surpassing €200 million (£172 million), while Wholesale increased by 8.2%. The performance is particularly notable compared to a positive period in Q1 2024, when overall growth reached 16.5%, including a 20% surge in the Americas.

The company attributed its success to a continued strong sell-through of winter collections, and a positive reception to Spring-Summer 2025 helped sustain momentum across markets.

The brand confirmed that its major investment plan remains on track, with factory expansion in Solomeo and new production facilities progressing. These developments support Brunello Cucinelli’s long-term strategy to double its artisanal production capacity by 2033.

While new US customs duties will influence pricing from Fall-Winter 2025 onward, the brand does not expect any significant impact on purchasing behaviour from its high-end American clientele.

Cucinelli has reaffirmed its full-year 2025 guidance, forecasting revenue growth of approximately 10%, supported by strong global demand and the continued appeal of its luxury positioning.

Brunello Cucinelli, Executive Chairman and Creative Director of the Casa di Moda, said: "The first quarter of 2025 has ended with excellent results across both the retail and wholesale channels, and we foresee significant opportunities ahead for our brand.

"We regard this as a truly "special" moment for the world at large. For this reason, we have invited all our employees worldwide, as well as our external collaborators, to stay focused on our work and to remain trustful, polite, kind, gracious, united, and focused until such time as the economic landscape finds renewed stability. We believe that such challenges are cyclical by nature and part of the broader human experience; and we sincerely hope that the tensions of today may give way to a spirit of collaboration among people, paving the way for a future enriched by generosity and courage.

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In light of this, we are pleased to reaffirm our expectation to close 2025 with growth of approximately 10%, supported by a healthy and well-balanced level of profitability."