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Browns partners with Thrift+ to offer donation service with credit rewards

Tom Bottomley
29 September 2021

Browns is launching a partnership with on-demand donation service and second- hand retail platform Thrift+, with a “clear out your wardrobe in exchange for giving back and getting Browns credit” message to its customers.

It will give customers the ability to easily donate unwanted clothing and accessories, giving them a new life elsewhere, all while making a pledge to their chosen charity and in turn earning Browns shopping credits.

The launch is an extension of Browns’ offering of “conscious services”, which includes the retailer’s partnership with repairs service The Restory, as well as initiatives including "Made to Order"’ and "Made to Measure", which aim to reduce waste.

Ida Petersson, Buying Director at Browns, said: “Thrift+ are making such monumental and ever important waves in the conscious space. Not only are we now looking to give our clothes a second life, but through doing so, we’re also offering a helping hand to our communities - all through their ingenious platform.

We’ve seen a shift in customers pivoting to being more environmentally conscious, in the way they shop and resell, and Thrift+ are engaging that one step further, by then helping through charitable means.”

Joe Metcalfe, Thrift+ Co-Founder and CEO, added: “Teaming up with a brand as iconic as Browns is really exciting for us at Thrift+. Their conscious initiatives are making big strides in reducing the environmental impact of fashion, and we're delighted to partner with them on the next step - providing customers with an on-demand takeback service.”

Listen to our recent podcast with Ida Petersson of Browns here.

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