Browns launches made to measure service with Ermenegildo Zegna

Browns has today launched a new made to measure men’s tailoring service at its Brook Street store with Ermenegildo Zegna.

The service aims to encourage customers to "rethink" their approach to how they buy tailoring, creating garments with less material wasted in the production process. The garments are also made locally, by hand. The outcome aims to create a “forever piece” for a customer’s wardrobe, reducing over consumption.

Head of Menswear, Dean Cook, said: “With Browns Brook Street being a beacon on personalisation and experience, this is the right time to create a wholly different men’s moment to complement our incredible new men’s floor. The partnership with Zegna is a celebration of the finest craftsmanship and fabrications all while being inclusive and sustainable.”

Browns is also launching a made to order jewellery service

All those interested in made to measure will be able to book into Browns Brook Street, starting with a one-to-one meeting with a style advisor. The fabric, style and finishing touches are all decided during the private appointment. The "Su Misura" creation is then made in just a few weeks.

Made to measure comes under "The Joy of Service" concept Browns is promoting, which also includes a new made to order jewellery service and a new partnership with The Restory, leading innovators in luxury goods aftercare where customers can revive their most treasured pieces with a more conscious method of shopping being the focus.