Brook Taverner launches ‘Wardrobe Reset’ as weight-loss meds impact sales

British menswear brand Brook Taverner has launched a new initiative called ‘Wardrobe Reset’, which combines specialist fitting, alteration guidance and “more considered purchasing”.

It comes in response to fit-related returns and the rise in the use of weight management medication. The Health Foundation estimates that 2.4 million people in the UK are now accessing GLP-1 weight management medicines.

Meanwhile, new research from PwC has found that 42% of users increased their spending on apparel while using the medication.

The Wardrobe Reset launch follows Brook Taverner seeing a 15% rise in specialist fitting appointments and a 14% increase in fit- and sizing-related returns over the past year, as more men seek advice on how clothes should fit after changes in body shape, lifestyle and routine.

As customers shrink down a size or two, Brook Taverner has accordingly recorded a shift towards smaller sizes, with sales of small garments up 9% year-on-year, while XL sales are down 13%.

Rather than treating fit as a returns problem alone, Brook Taverner is putting service at the forefront by helping customers keep clothes in rotation, buy more accurately and avoid the cost of replacing an entire wardrobe when it no longer fits.

As an additional incentive, from 7–30 September 2026, qualifying in-store customers can receive £20 off with code TAILOR20 towards an alteration through a participating local tailor.

Oliver Campbell, Retail Director at Brook Taverner, said: “When something no longer fits, the instinct is often to replace it. But that is not always necessary. A good alteration can change the way a jacket sits, the way trousers feel and, ultimately, how confident you are when you put them on.

“There are clothes people keep because they still mean something to them – a suit they wore to a wedding, a favourite pair of trousers, a jacket that has simply become too generous in the waist. Wardrobe Reset is about helping customers bring those pieces back into rotation, while making sure anything new they buy fits properly from the start.”

Campbell’s key things for customers to consider are:

• Start with the pieces you’ve missed wearing: The best item to alter is often the one you have kept because you still genuinely like it.
• Look at the fit, not the label: Sizes differ from brand to brand. What matters is how a jacket sits on the shoulders, where the waist falls and how trousers break over the shoe.
• Ask what is realistic: Trouser lengths and waists can often be adjusted, but a good tailor will be honest about what can and cannot be changed.
• Do not start from scratch: Once an old favourite fits again, a new shirt, knit or pair of shoes may be all it takes to make the outfit feel current.
• Pass on what no longer works: If a garment cannot be altered or no longer suits your style, donate it so someone else can wear it.
• Use a proper tailor: The right tailor will not just make a garment smaller; they will help it sit and move better on your body.

Read The Eric Musgrave Interview with Brook Taverner - the independently-minded menswear multiple.