Broadcaster Ashley James named as new Tu Clothing ambassador

Ashley James has been named as Sainsbury's Tu Clothing’s new brand ambassador in a 12-month deal which sees her become an ambassador of the brand’s womenswear, baby clothing, childrenswear, and maternity ranges.

The mum, Broadcaster and DJ will work in collaboration with Tu on a variety of projects, producing exclusive content to support the brand's goal of "providing customers with fashion-forward, quality and on-trend clothing" at affordable prices.

James has a long-term affiliation with Tu, having worked with the brand previously on campaigns providing advice and support to mums on dressing and feeling confident during pregnancy and post-partum.

The brand ambassadorship with Tu commences in October 2022 and will run for 12 months.

Commenting on the partnership, Ashley James said: "It’s a dream come true to be the ambassador of Tu Clothing! Tu is a brand I’ve worn and loved for both Alfie and I for a long time. One of the reasons I love them so much is because of how much they want to support women and help make them feel confident not just in pregnancy, but in postnatal and beyond.

“Tu’s values are something I feel so strongly about, especially the work we have done together over the past year on supporting mums on their pregnancy and parenting journeys. We have so many exciting projects in the works that I can’t wait to get started.”

Emma Benjafield, Director of Product at Tu Clothing, added: “Ashley is a trusted and respected voice on matters close to the heart of many of our customers, and her open and relatable approach really resonated with Tu. We couldn’t think of a more brilliant ambassador to embody our brand and support some of the exciting moments we have planned for Tu in the coming year.”