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Brits set to spend £1.44bn on Singles' Day shopping

Tom Shearsmith
11 November 2020

The UK is forecast to set a new spending record of £1.437bn this Singles’ Day, up 11.8% on 2019 despite a national lockdown, according to a new report.

The UK’s awareness of Singles’ Day continues to grow, with 19.7% of the population familiar with the discounting event - 19% more than last year

Originating in China in the 1990’s, Singles’ Day is celebrated annually on 11th November, and was initially created as an occasion for single people to buy themselves gifts.

In recent years, Singles’ Day has become an increasingly global event, with Chinese corporation Alibaba marketing it as a mass discounting event. In 2019, Alibaba sold $38.4bn’s worth of goods on Singles’ Day alone.

The Shopping for Christmas 2020 report, commissioned by, reveals that online sales are set to make up 92.8% of total UK sales this Singles’ Day (£1.33bn), as consumers take advantage of online offers during lockdown.

Retailers predicted to take part in Singles’ Day by offering online promotions include ASOS, Boohoo, Oasis, Warehouse, Pretty Little Thing, Nasty Gal, Karen Millen, Look Fantastic, Deliveroo and Superdrug.

Anita Naik, Lifestyle Editor at, said: “With the success of Black Friday and the post-Christmas Sales, it’s unsurprising to see that Single’s Day is starting to gain traction with consumers here in the UK - us Brits love a discount!

“Singles’ Day is a great opportunity to get a head start on Christmas shopping, as some retailers may be offering similar online discounts to those you can expect on Black Friday.”

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