British Vogue is paying homage to key workers on its upcoming July issue. The historic front covers will feature three key workers, this includes train driver Narguis Horsford, midwife Rachel Millar and supermarket assistant Anisa Omar.
The iconic print magazine is breaking from its usual covers featuring ‘A’ list celebrities, fashion icons and supermodels. Instead, British Vogue has dedicated its iconic front cover for its July 2020 issue to key workers who have been working tirelessly during lockdown.
One of three front covers includes Anisa Omar a Supermarket Assistant at Waitrose King’s Cross. Generally serving customers at checkouts or replenishing the shelves with much needed essentials products, Anisa was photographed in her uniform during a regular shift.
Renowned fashion photographer Jamie Hawkesworth, who has previously shot models including Kate Moss and Gigi Hadid, spent two weeks photographing frontline workers for the historic edition, which includes portraits of NHS staff, delivery drivers, teachers and MPs across 20 pages in the issue, available from Friday 5th June.
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“Everyone has contributed something during this pandemic that has kept this country going whether it’s in a small way or a big way.” For the July 2020 issue, #BritishVogue is highlighting the front-line workers, celebrating their bravery and dedication to helping others during the coronavirus crisis. Watch as the three key worker cover stars – London Overground train driver Narguis Horsford, community midwife Rachel Millar and supermarket worker Anisa Omar – recall the community spirit, acts of kindness and unity they have seen during their working days since coronavirus forced the world into lockdown. See the full film at the link in bio. Directed and edited by @TomGilfillan, DoP @AnnaMaccc and produced by @TheRealMinnieCarver & @PavilionWorks.
Photographer Jamie Hawkesworth said: “I didn’t really want to photograph people in action, in the motion of doing their job; I thought it was really important to give them a moment away. It was in the store, so there’s a bit of context, but I like that everybody had their own moment.”
The decision to use non-celebrities for the cover was taken by editor-in-chief Edward Enninful OBE: “This moment in history has seen society shift its attention on to some of the people who are not usually afforded the spotlight,” he explains. “I am proud that British Vogue’s July issue is able to provide a special moment of thanks to the NHS and everyone on the frontline saving lives every day. Our trio of cover stars represent the millions of people in the UK who, at the height of the pandemic, in the face of dangers large and small, put on their uniforms and work clothes and went to help people”.
Anisa describes the whole experience as: “Crazy – but so nice to be appreciated in this way! It’s nice being a key worker. My job was not something that was that big of a deal before. But now it’s like we’re important. We have to be here, regardless of what’s happening in the world. It’s more than just a job now.”
“Being on the cover of Vogue is not something I ever imagined I would do, but I feel so lucky to be a part of this experience. I live in a house of key workers – both my brother and sister work in different Waitrose branches so we will be excited to see the magazine on sale in our shops when we arrive at work”!