British Fashion Council welcomes Otrium as its latest Patron

The British Fashion Council (BFC) has announced Otrium as the latest brand to join its BFC Patronage and support programmes that benefit the industry at large.

Besides sponsoring the UK's official fashion body, the end-of-season fashion platform will play a key role in helping the British Fashion Council to develop strategies for more sustainable business practises and how fashion brands report their ESG progress and credentials.

Milan Daniels, Co-CEO of Otrium will also join the BFC’s advisory board.

In statement released by the BFC, Milan Daniels said: "Embarking on a Patronage with the British Fashion Council is an important milestone for Otrium. We see a future where all clothing is worn and supporting the British Fashion Council’s work is a major step towards getting there. We look forward to collaborating with the British Fashion Council’s wider network and driving long-term positive change in the industry."

Caroline Rush, BFC's Chief Executive Officer, added: "We are delighted to welcome Otrium as a BFC Patron. As we embark on an important journey to make the British fashion industry circular, Otrium’s expertise will be crucial for our extended network. We look forward to working with Otirum to create positive change across the industry."