British Fashion Council appoints new CEO
The British Fashion Council has appointed Laura Weir as its new Chief Executive Officer, replacing Caroline Rush CBE, who will exit the organisation in June 2025.
Described as a leader in the global fashion industry, Weir will bring a knowledge of British designers, executive board level experience in retail, and editorial industry leadership to the BFC. She will take on the new role from 28 April 2025.
David Pemsel, Chair of the British Fashion Council, said: "We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades.
"Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally."
In her new role, Weir will work with designers, industry partners and government bodies to further the organisation’s mission of "championing British fashion through pioneering its world class programmes that unlock and elevate creative talent".
The news comes after Caroline Rush CBE announced her intention to step down as CEO, following 16 years in the role.
Rush joined the British Fashion Council in 2009 and has led the organisation through significant change, providing a blueprint for fashion councils to support emerging talent around the world.
She has been instrumental in developing the "world-class" programmes that unlock and elevate British creative talent. The council's revenue has more than doubled in her tenure.
Under the new leadership of Weir, the BFC will continue this work, focused on responsible growth through its engaged community that advocates for creativity and collectively supports the industry to grow and build opportunities for talent.
She will also champion innovation through the organisation's Institute of Positive Fashion, as well as encouraging global amplification through London Fashion Week.
Laura Weir, newly appointed CEO of the British Fashion Council, said: "I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.
"The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion. It is a privilege to champion the diversity and ingenuity that defines British fashion, and to lead a mission which will inspire generations to come."
The appointment comes ahead of London Fashion Week next month, set to take place from 20-24 February 2025.
For the new season, the event will "focus on shaping the future of British fashion" while celebrating the city’s thriving independent designers, creative talent and businesses.