The British Fashion Council has revealed this season’s ten emerging menswear designers who will receive NEWGEN MEN support to showcase their SS17 collections at London Collections Men in June.
NEWGEN MEN, which is supported by Topman, offers designers support to stage a catwalk, salon show, presentation or an installation at London’s men’s fashion week. Seven designers continue to receive support under the scheme: Alex Mullins (salon show), Bobby Abley (catwalk), Cottweiler (catwalk), Craig Green (catwalk), Diego Vanassibara (installation), Liam Hodges (catwalk) and PIETER (presentation).
In addition three designers will be receiving NEWGEN MEN support for the first time. Recent Central Saint Martins graduate Kiko Kostadinov (presentation), Phoebe English (presentation) and Grace Wales Bonner (salon show). They fill slots vacated by Agi & Sam, Astrid Andersen and Nasir Mazhar who have received the NEWGEN MEN sponsorship for the past six seasons have now successfully “graduated”.
“It is fantastic to be welcoming new designers to the NEWGEN MEN fold for June,” said Topman marketing director Jason Griffiths, “I’m sure all eyes will be on these bright new stars as they unveil their inaugural NEWGEN MEN collections.”
As well as receiving showcasing opportunities the recipients are given financial support and business mentoring. Designers may make use of the financial support to grow or strengthen any aspect of their business, or towards the implementation of their shows, presentations and installations. The business support offered aims to build their businesses commercially and help them develop relationships with key press and buyers. The British Fashion Council works with DLA Piper, RSM and Shaw Walker Lees to provide legal, commercial and accounting advice for the designers.
British Fashion Council CEO Caroline Rush CBE said: “All ten of this season’s designers represent what is so special about British menswear in their own way, and I am eager to see their collections in the spotlight this June. The mentoring and support that NEWGEN MEN provides is invaluable, and watching the progress that it encourages is always exciting.”
NEWGEN MEN was established in September 2009 and has supported designers including Christopher Raeburn, Christopher Shannon, JW Anderson, James Long, Lee Roach, Lou Dalton and Sibling.
The NEWGEN MEN committee is made up of: Ben Banks, Four Marketing; Catherine Hayward, Esquire; Charlie Porter, Financial Times; Damien Paul, Matchesfashion.com; Gordon Richardson, Topman; Jason Griffiths, Topman; Lulu Kennedy MBE, Fashion East; Robert Johnston, GQ; Sam Lobban, Mr Porter; Terry Betts, Thread. Members of the BFC on the committee include Anna Orsini, Barbara Grispini, Caroline Rush CBE and Laura Hinson.
Image: Sam Wilson, British Fashion Council