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British contemporary design brand JOSEPH opens at Icon Outlet at The O2

Tom Shearsmith
07 June 2021

British contemporary design brand JOSEPH is the latest retailer to open a store at South East London's Icon Outlet at The O2.

The store, which is JOSEPH’s only London outlet, joins premium fashion brands including Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett under The O2’s world-famous roof.

JOSEPH has opened its 1427 sq ft boutique on the upper level of Icon Outlet alongside Tommy Hilfiger Kids and Sunglass Hut, adding a key new location to the brand’s 27 global portfolio.

The store stocks JOSEPH’s collection of luxury essentials, including contemporary and sophisticated women’s ready-to-wear, accessories and footwear.

Lucy Taylor, Retail Director, JOSEPH, said: “JOSEPH is known for its vision to create balance between fashion and a timeless wardrobe of luxury essentials and it will continue to define the style of the coming decades just as it did so powerfully in the past. We are delighted to have opened our only London outlet store at Icon Outlet and feel right at home alongside the premium brands under the roof of The O2.”

Marion Dillon, Leasing Director for Icon Outlet, added: “We are excited to welcome such an iconic British design label. JOSEPH perfectly complements our premium female fashion and lifestyle offering at Icon Outlet. We have seen strong consumer demand since reopening and the continued growth of our brand mix is attracting increasingly affluent customers from across London and the home counties.”

In response to the demand since reopening, Icon Outlet has extended trading hours to 10am-7pm Monday to Thursday, 10am-8pm on Friday and Saturday, and 11am-6pm on Sunday.

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