Bristol’s Cribbs Mall ups fashion game and sees rise in Gen Z shoppers
A growing fashion offering at The Mall at Cribbs Causeway, Bristol’s out of town shopping and leisure destination, has seen a 13% rise in Gen Z visitors this year – becoming its “fastest growing demographic”.
The West Country location has welcomed AllSaints and Animal to its line-up in 2025, while also adding Pizza Express and Honest Burgers to its food and beverage offer.
Such arrivals have driven a 10% rise in footfall at ‘Cribbs’ and an 8% rise in sales, but the standout takeaway from new data has revealed that 36% of total spend this year has come from young shoppers - outperforming the regional mall average of 30%.
Alongside the new arrivals, many of Cribbs’ leading fashion and beauty brands have invested in new shop fits, with the likes of M&S, Boots, Superdrug, River Island and H&M creating flagship stores.
Iain Minto, Senior Director of Asset Management at Cribbs owner Sovereign Centros by CBRE, said: “Retailers are queuing to join our exceptional line-up to benefit from that extensive shopper base, which includes a rapidly growing Gen Z audience.
“Unprecedented residential development is underway in the north Bristol area, creating new homes for thousands of families and professionals which are a short walk from Cribbs. This will help to catapult spend potential here by almost £60m – offering a unique opportunity for operators not only to showcase their brand story to millions, but also to deliver all important sales volume.
“This explains why, for many of our brands, Cribbs is consistently the best performing store across their UK portfolios, and why so many retailers choose Cribbs as for their flagship location.
“From M&S’ investment in their flagship South West store at Cribbs last year, through to the new arrivals we welcomed this year, including AllSaints, Animal and the new Topshop pop-up at John Lewis.”
The Mall at Cribbs was as one of only four destinations for Topshop’s surprise pre-Christmas pop-up concept with John Lewis, ahead of a major roll-out to 32 stores in February 2026.
