Brilliant Inc opens on the King's Road

Boutique jewellery brand Brilliant Inc has opened a new, larger store on Chelsea's King's Road to cater for growing demand for its fine jewellery and ethically produced simulated diamonds.

Founded in 2005 by sisters Emma Canning and Dervla Cogan, Brilliant Inc opened its first store in Chelsea, in Duke of York's Square, but has upgraded to a prime position at 320 King's Road.

The 953 sq ft store was designed by Team Visual Solutions and offers the brand's full range as well as a bridal room and private shopping salon for bespoke clients.

"We are thrilled to be opening our new larger new store on the iconic King's Road, the location is a perfect springboard for us build upon our previous success, and further interact with an established customer base," said Dervla Cogan.

The new store is situated in the Sloane Stanley Estate, which covers property in the King's Road and Fulham Road area and is one of the oldest land-owning estates in London. Recent openings in the estate include Face Gym, French boulangerie Orée and healthy food concept The Food Yard.

"Already a firm favourite amongst Chelsea shoppers, we are extremely pleased to welcome Brilliant Inc to the King’s Road," said Sloane Stanley commercial property manager Hannah Grievson. "With a high-end boutique jewellery experience, their fine jewellery selection and new bespoke service will further add to the breadth and quality of the Estate’s thriving premium retail offer whilst appealing to the visitors and residents alike," she added.