Bridalwear label The Own Studio launches ready-to-wear bridal collection

Wedding wear label The Own Studio is to venture into ready-to-wear bridalwear this month. The new 10-piece Contemporary Collection comes in response to "a shift in bridal trends following the pandemic" and is ethically and socially conscious.

Co-Founders of Own Studio, designers Rosie Williams and Jess Kaye, say they have seen a 200% uplift in enquiries for ready-to-wear options as a growing number of women are choosing to host smaller weddings.

he impact of the pandemic on the appreciation for small intimate events has been stark," the company says, adding that weddings are now being planned within weeks and not years, whilst the choice of venue is also shifting towards more intimate gatherings.

Alongside ready-to-wear the brand has also launched an accessories offer, including jewellery by Alighieri and Completedworks, as well as a pre-loved shoe edit with styles by Prada, Gucci, Jimmy Choo, Manolo Blahnik and Neous.

The entire offer can be found in the brand's new concept store, which is located in the heart of Shoreditch. Taking a fresh spin on the traditional bridal store, it is designed to look like a London apartment, with with luxury lounge areas, mid-century furniture and modernist artwork displayed alongside its working design studio.

The new store is located on 374-378 Old Street, London EC1V 9LT and a full selection of styles will be available to try in-store from 26 April. Prices range from £485 - £760.

Designer Jess Kaye commented: “We wanted to create a collection that really celebrated the ‘new now’, with a focus on little details that create a big impact - backless styles, sheer straps, delicate covered buttons, plush ostrich feather trims. Most importantly we know women want these pieces to become luxe wardrobe staples long after the wedding; so we kept re-wearability in mind at all times - from holidays to black tie events, these are truly special pieces that will be worn year after year without losing their style or substance.”