We know that the term “Athleisure” has been embraced by the fashion fraternity and so another stylish brand that fits neatly into the category and coming onto your radar (and to a new store in Covent Garden) is RON DORFF. Born out of the partnership of Jérôme Touron, a Frenchman, and Claus Lindorff, a Swede, RON DORFF— conjoining their two last names— a logical outcome of their combined origins.
Aligning Swedish functionality with classic French elegance, RON DORFF is a new idea of sportswear: smart, sharp and timeless. The ethos of the brand is impeccable fit, quality fabrics and first-rate manufacturing and wishing that the garments speak for themselves. They are devoid of any obvious logos or name branding, instead a pair of black lacquered eyelets is the only nod to branding on the garments.
The range covers, leisurewear, loungewear, swimwear and accessories and is very competitively priced with t-shirts starting at £55, sweatshirts at £105 and Nordic knitwear from £185. They also have created a grooming collection “Skin Discipline”, which comprises a body wash, shampoo, beard conditioner, scrub and a deluxe Swedish massage oil.
RON DORFF has a shop in Paris and a growing wholesale business with independent stockists in the USA, Asia and Europe. The latest addition is its new store here in London (No.5 Earlmam St) a bright and inviting space that’s very much in keeping with the French/Scandi coolness of their brand. I would suggest this is a cool brand to go and check out.