Brand Machine Group continues expansion with Duchamp acquisition
Brand Machine Group (BMG) is continuing its acquisition drive with the purchase of luxury goods business Duchamp.
The group has appointed Mark Frost, formerly of Kent & Curwen, Gieves & Hawkes and Tom Ford, as head of design for the brand, whose mission is to create "considered and tasteful wardrobe solutions" for the brand's customers with an emphasis on quality and function rather than trend.
Frost's first collection for Duchamp will SS22, which will launch globally to trade via appointments in July for a November delivery in-store and online.
"As the world of modern tailoring continues to evolve, Duchamp will utilise expertise construction techniques and hand finishing to shift focus towards comfort and versatility for the wearer. Lightweight canvases, soft shoulders and high twist fabrics will provide both function and style.
"The range is as easy to pair a dress shirt and iconic Duchamp tie as a luxury T-shirt, the new tailoring range will give customers a feeling of ease. This range is inspired by dreams of holidays and freedom," Frost said.
While the brand’s primary commercial focus will be restructuring its digital experience, Chief Commercial Officer Jason Illingworth-Eames is looking to slowly reseed the brand back into a premium wholesale channel.
“The brand is known and still very much has a place with its competency in occasional wear categories, with the investment that’s going into brand, product and quality it’s an exciting time to be talking to retailers about the opportunities going forward," Illingworth-Eames said.
Founded in 1989, London, Duchamp has established a design philosophy centred on creating directional menswear and accessories in the accessible luxury. The name of the brand was inspired by the late artist Marcel Duchamp.