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Brand Attic launches national TV advertising campaign

Lauretta Roberts
02 October 2017

Manchester-based fashion etailer Brand Attic is set to launch a nationwide TV advertising campaign to promote its AW17 collections as the two-year-old business continues to expand.

Advertisements will run across prominent channels including ITV, Channel 4 and E4, from Monday 9 October until early December. Partywear features heavily in the advertisements, which are targeted at female shoppers and which promote Brand Attic’s partner brands alongside its own-label pieces.

2017 is shaping up to be a pivotal year for us and every month has brought new opportunities for expansion. The TV campaign will be key in positioning us alongside the biggest names in the online fashion world and I am so proud to see our collections hitting TV screens across the country,” said e-commerce manager Steph Linton.

Brand Attic recently added DKNY to its brand portfolio – which also includes Fashion Union, Wal G, Neon Rose, A&G and AX Paris – and has launched a new collection in collaboration with the New York-based fashion house, consisting of nine premium styles of loungewear that will be marketed through Brand Attic’s network of influencers.

Jessica Chen, head buyer at Brand Attic, said of the collaboration: “The reason behind our DKNY collection was to give our customers the choice of premium winter essentials with great quality and design. The range is absolutely perfect as we head into the gifting season and we’re expecting it to prove popular this Christmas.”

Brand Attic is owned by LF Europe, which is part of Li & Fung, the global leader in design, development and sourcing of consumer goods, which was established more than 100 years ago. LF Europe established Brand Attic in 2015 and it employs 15 staff across marketing, e-commerce, design and buying.

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