Boux Avenue to upgrade store at Liverpool ONE

British lingerie, nightwear and swimwear brand Boux Avenue is moving and upgrading its store at Liverpool ONE shopping centre.

To celebrate the opening at midday on 17 April 2025, Boux Avenue will be offering a goody bag worth £24 for the first 50 shoppers who spend £40-plus on the opening day, and there will be three hidden golden tickets in-store to win Boux Avenue gift cards worth up to £100.

Launch celebrations will run into the evening with an event from 6pm – 8pm, including a live DJ set and drinks. There will also be a free embroidery service to personalise purchases, starting on the night and running until Sunday 20 April.

Zoe Price-Smith, Chief Design and Product Officer at Boux Avenue, said: "Ever since we opened our first Liverpool store back in October 2012, Boux Avenue has been the lingerie and nightwear of choice for so many of Liverpool's most stylish.

"We're delighted to be opening our new permanent store in Unit 50 at Lower South John Street, where our expert and friendly team will be on hand to help customers find their perfect fit, whether in new lace and embroidered lingerie, solutions underwear or gorgeous new nightwear."

Either in-store or online, customers will be able to book a bra fit with one of Boux Avenue’s expert fitters at the new Liverpool ONE store, who will not only advise on the best size but also the best style of bra for each individual’s bust shape.