Boux Avenue to open new Manchester flagship as it plans further retail expansion
Boux Avenue is opening a new flagship store in Manchester this autumn, marking the latest step in its continued expansion following "strong" growth across the UK.
Located at Manchester’s Trafford Centre, the British lingerie, nightwear and swimwear brand has revealed that the new flagship will feature a "clean and contemporary" shopfit.
As part of this, the space will featutre "luxurious" fitting rooms - complete with concierge buttons and bespoke lighting options - where customers can try on items and enjoy expert bra fittings.
Alex Paphitis, Chief Operating Officer at Boux Avenue, said: "We’re excited to be almost doubling our space with this new unit.
"This comes off the back of a significantly strong sales performance over the past 18 months, not only in our stores, but also in our ecommerce channel and with our wholesale partners."
News of the new flagship store at the Trafford Centre follows the brand’s recent opening of a 2,765 sq ft unit in Manchester Arndale last month, secured under a 10-year lease agreement.
Established in 2011, Boux Avenue currently operates 27 UK stores. Its existing Trafford Centre store will remain open until the new Trafford Centre unit opens in mid November.
Looking ahead, the brand also plans to continue its growth by opening new stores in key locations where demand for the brand is strong but where it currently has no physical presence.
