Boux Avenue moves into activewear

Boux Avenue

Lingerie retailer Boux Avenue is making its first move into the booming activewear market with a new collection that hits stores tomorrow (10 August).

The Boux Active range comprises items in three key prints (Leaf, Marble and Floral) and four solid colours (Grape, Pewter, Green and Black) to enable customers to mix and match looks. It is available in sizes 6-18 and is priced from £16-£24.

Boux Avenue buying director Debby Duckett said the range had “perfect synergy with the rest of our Boux collection. The strength of the range is in the fashion-led prints of florals, leaves and marble with pops of solid colours, allowing those wearing Boux Active to stand out from the crowd.”

The range has been designed in practical and unrestricted fabrics designed to take the wearer from “Pilates to lattes”. Three styles of crop top, one vest and three styles of legging come complete with features such as multiple straps for additional support and angular mesh cut-outs to flatter a range of body shapes.

Boux Avenue’s lingerie is available in sizes from 6 – 18 with cup sizes available in 28 – 40, A to G. The retailer also offers a complimentary fitting service in its stores.