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Boux Avenue launches Your Shape, Your Style campaign

Tom Shearsmith
18 February 2020

Spearheaded by Brand & Product Director, Zoe Price-Smith, Boux Avenue continues to push in the direction of female empowerment and self-confidence in the brand’s new ‘Your Shape, Your Style’ campaign.

Following the appointment of Price-Smith, creating an as well as an all-female product design team in 2019, Boux Avenue has announced that going forward, all campaign messaging and imagery will celebrate and empower the individual woman.

The campaign highlights how wearing lingerie can make women feel; "from unique and supported, to confident, empowered, and fearless." The campaign imagery features both group shots and close-ups of the product, aiming to emphasise that a perfectly-fitting lingerie set can make all the difference.

Boux Avenue SS20

Brand & Product Director for Boux Avenue, Zoe Price-Smith, said: "I’m really passionate about women feeling empowered, as empowerment can lead you through so many positive avenues - you walk with your head held high when you feel confident - and this is key to owning your identity and living life for you. We are ensuring we are continuing to widen our product options and sizes to provide a diverse mix of products for every woman."

The ‘Your Shape, Your Style’ campaign is a notable step forward for Boux Avenue and firmly sets the tone for the brand’s future, along with nods towards diversification of product categories as it develops further ranges to create a lifestyle brand that meets the increasingly varied needs of their customers.

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