Boux Avenue launches early body-positive festive campaign

Lingerie brand Boux Avenue has brought forward the launch of its new body-positive festive campaign. 

Inspired by the viral "Style Not Size" TikTok challenge, the new "Loving You For You" campaign showcases the same products from its new Christmas collection worn by models with different body shapes, to prove that style has no barriers. It follows the brand’s previous Empowering Every Curve campaign.

Featuring reality TV star Olivia Bowen alongside Love Islanders Harley Brash and Yewande Biala and fashion influencer Bella Michelle, the campaign continues to spread an uplifting and inspirational body positive message, Boux Avenue’s marketing director Hind Palmer said.

“Loving you for you encourages customers to indulge in a little self-love and feel at their most glamourous with their new season of Boux lingerie and nightwear,” Palmer added.

The new Christmas collection features lingerie and nightwear in luxurious fabrics, lace and embroideries in jewelled tones in sizes 28-44, B-G cup.