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Boux Avenue launches debut dress collection

Tom Shearsmith
07 June 2021

UK lingerie brand Boux Avenue has stepped into the apparel market with the launch of its first-ever dress collection.

The capsule collection features 18 styles, including mini cami-dresses, tiered smocks and t-shirt dresses, with vibrant colours and ditsy prints ranging from animal print to florals.

The associated campaign includes former Love Island contestant Molly Smith, influencers Lottie Tomlinson, Ellie and Daisey O’Donnell and Models Baby Chelly and Yelena Howle.

TheIndustry.fashion has created a gallery showcasing the collection:

Hind Palmer, Chief Marketing officer at Boux Avenue, said: "It’s incredibly exciting to announce the launch into this new product category. At Boux Avenue, we’re not selling a product, but a lifestyle and like our lingerie, the whole collection is designed in London, bringing both style and quality to the Boux community and just in time for Summer!"

The dresses are available in sizes 6-18, priced between £30 and £40.

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