Boux Avenue launches Christmas campaign with Megan McKenna
Lingerie brand Boux Avenue casts X Factor: Celebrity winner Megan McKenna for its 2019 Christmas campaign. The festive campaign features McKenna in the new luxury capsule collection "Bouxtique by Boux Avenue".
Following the announcement of a new brand direction from AW19 under the lead of Brand & Product Director Zoe Price-Smith, Boux Avenue decided that McKenna would be the ideal candidate to front this Christmas' campaign. The brand cites that "her journey has been watched by the nation, her career has evolved and this is mirrored with the evolution of Boux Avenue as a brand in 2019".
Boux Avenue Brand & Product Director, Zoe Price-Smith said: "Megan embodies the values that the Boux Avenue brand celebrates; she completely emulates the confidence that we want to inspire in all of our customers. She fits perfectly with Bouxtique by Boux Avenue’s collection message that confidence is timeless. We’ve seen her grow from a young, reality TV personality into a talented & credible music artist, and see her as an inspiration for other women."
Bouxtique by Boux Avenue takes inspiration from Parisian chic, with a combination of delicate lace and geometric silhouettes. The collection includes lace sets, statement bodysuits, basques & waspies, satin kimonos and nightwear. Prices range from £16-£70, A-G cup & dress sizes 6-18.