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Boux Avenue launches Boux Lounge as loungewear searches jump by 140%

Sadiyah Ismailjee
12 October 2020

Boux Avenue has launched a new loungewear collection as trending Google searches around the category increased by 140% in the past two weeks.

The Boux Lounge collection "celebrates uniqueness, empowerment and confidence" and caters to consumers who are increasingly working remotely due to the pandemic.

The new loungewear collection features textured knits, separates and the brand’s debut collection of seamless lounge underwear, including bralettes, bodies and matching high-leg thongs and briefs.

Marketing Director at Boux Avenue, Hind Palmer said: “We’re really excited and proud to launch our debut Lounge collection for autumn 2020. With the recent changes to our lifestyles, being comfortable is more important than ever - whether you’re working or lounging at home. Mixing chic and casual, Boux Lounge offers our customers versatility and is perfect for the “new normal” lifestyle, helping everyone find confidence in comfort.” 

The new lounge collection merges style staples, quality and trend-led designs to elevate everyday basics and is designed around consumer lifestyles.

Recently, loungewear has been increasingly in demand due to the Coronavirus pandemic, with the style now being seen on the runway as part of many leading designers SS21 collections.

Trending Google searches around the Loungewear category have peaked over the past few months - especially during lockdown.

Google searches for loungewear increased by 119% in the past 12 months and steady searches continue to rise into Autumn months as searches around the category increased by 140% in the past 2 weeks.


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