Boux Avenue lands at Trafford Centre with music, embroidery and festive magic
Boux Avenue is turning up the festive magic in Manchester, unveiling its brand-new flagship at the Trafford Centre just in time for Christmas. The 175 sqm space promises an elevated in-store experience complete with DJ sets, personalised embroidery and goodie bags galore.
The 175sqm space, which sits between Space NK and New Balance on the ground floor, brings Boux Avenue’s contemporary vision to life through a sleek fit-out complete with concierge buttons and bespoke lighting in the fitting rooms for the perfect try-on.
Boux Avenue opens at Trafford Centre.
To celebrate the grand opening yesterday, the brand pulled out all the stops. The first 50 shoppers who spent £10 or more received a goodie bag worth £30, along with fresh smoothies from The Plant Blends. A live DJ set soundtracked the celebrations, while guests enjoyed a ‘personalisation station’ offering free embroidery on purchases.
The embroidery and Spin to Win celebrations will continue throughout the week, with shoppers able to claim prizes, beauty treats, and exclusive gifts between 13-15 November.
Zoe Price-Smith, Chief Design & Product Officer at Boux Avenue, told TheIndustry.fashion: "We're delighted that our new flagship store opens just in time for the key festive period at the vibrant and cosmopolitan city of Manchester, opening at the iconic Trafford Centre on the ground floor, where our expert and friendly bra fitting team is on hand to help customers find their perfect fit.
"Customers can discover our famous craftsmanship with new and exclusive lace and embroidered lingerie, solutions underwear for the party season, along with our cute, comfy nightwear and famous PJs in a Bag, perfect for the Christmas season."
The Trafford Centre flagship follows Boux Avenue’s return to Manchester city centre earlier this year with a new Arndale store, which opened in August under a 10-year lease. Together, the two spaces signal the lingerie brand’s renewed focus on physical retail.
