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Boux Avenue announces 'Fits For You' summer campaign

Tom Shearsmith
17 May 2022

Boux Avenue has announced its latest Summer campaign, "Fits For You", launching online and in-store this week.

The collection features a combination of lingerie inspired by the bright neon atmosphere of Ibiza, cotton nightwear and swimwear that "fits like lingerie".

Boux Avenue has teamed up with a variety of fashion and lifestyle influencers to promote the new collection and spread a message of positivity. Models featured in the campaign include Belle Lucia, Fanny Neguesha, Coco Outram, Priscilla Anyabu, Lilia Wedell and Grace Rosa.

Zoe Price-Smith, Chief Design & Product Officer, said: "Fits for You has been created to show our community how Boux Avenue are the leaders, in ensuring that our lingerie, swimwear and nightwear are designed to FIT you and your style. Helping you to feel empowered, confident and supported this summer!"

The collection, priced between £12-£48, is available in sizes 6 to 18, with selected styles also available in 28-38, and A-G cup.

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