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Boutique Lark London selects Victoria Place for first store outside of London

Tom Shearsmith
26 January 2023

Woking’s Victoria Place is set to welcome Lark London, an independent lifestyle boutique, in a move that marks the brand’s first store outside the capital.

The multi award-winning retailer will open in a 1,558 sq ft space, showcasing its eclectic selection of lifestyle, fashion, and homeware products from over 300 brands.

Lark London, one of the first ‘Lifestyle Boutiques’ in London and run by Dominic and Priya Aurora-Crowe, spotlights ethical and accessible consumption, sourcing products from responsible suppliers, local businesses, and offers design-led, on-trend products and gifts.

The item selection will be refreshed regularly, providing a diverse shopping experience to regular customers.

Lark London currently operates eight stores in London, with locations in areas including Balham, Earlsfield, South Wimbledon, and Chiswick.

Dominic and Priya Aurora-Crowe, owners of Lark London, commented: “Following the success of our London locations, we wanted our next store’s home to be in the heart of a town centre full of buzz and with a strong sense of community, which is exactly what we’ve found in Victoria Place. We are so excited to introduce our playful and unique selection of gifts and homeware to a brand-new audience and see what the next chapter brings for Lark London!”

Councillor Ann-Marie Barker, Leader of Woking Borough Council, added: “It’s family-oriented and personable format of lifestyle boutique and consistent support of local businesses is one that aligns well with Victoria Place’s own ethos. We feel sure that it will sit comfortably amongst the other community-focused operators at Victoria Place.”

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