BOSS launches first collection co-designed by David Beckham
Stepping up from his ambassador and modelling role with BOSS, former professional footballer David Beckham has added another string to his bow by co-designing a SS25 collection with the German fashion brand.
Inspired by his personal style, Beckham "brings his vision, impeccable taste, and innate fashion expertise to the BOSS team".
Together, they have designed a timeless collection of premium quality elevated pieces "blending modernity and heritage", including tailored garments with a new and exclusive signature cut, elevated knitwear and versatile outerwear.
Denim also features in light and dark washes, while accessories include Chelsea boots, a leather holdall and a baker boy cap.
Daniel Grieder, CEO of Hugo Boss, said: "Our first Beckham x BOSS collection marks a significant milestone in our long-term strategic partnership and represents a unique moment in the history of our core brand.
"We have been very much looking forward to this launch and are more than excited to see how these pieces are received by our end consumers. This collection is based on our strategic priority that product is key and our goal to seamlessly dress our customers for every occasion with our brands."
Beckham added: "I’ve always loved fashion and curating different looks, so having the opportunity to collaborate with BOSS on my own spring/summer collection has been a great experience.
"It’s allowed me to really get into the detail of the pieces and to create a wardrobe of looks that aim to be effortlessly stylish and suit a range of occasions. I can’t wait to see it in stores."
BOSS first announced its strategic partnership with Beckham in May 2024, and the former Manchester United, Real Madrid and England player appeared in the brand’s "It’s for Life" campaign for its ‘CorpCore-inspired’ AW24 line in August 2024.
In January 2025, Beckham was then unveiled as the face – and torso – of a new campaign for BOSS ONE Bodywear.
The accompanying campaign for the new Beckham x BOSS collection, also featuring Beckham, has been captured by renowned fashion photographer and director Lachlan Bailey.
Marco Falcioni, SVP of Creative Direction at Hugo Boss, said: "Working with David on the first-ever Beckham x BOSS collection has been absolutely incredible. He is extremely committed to excellence and detail. His passion for fashion is authentic and he has been deeply involved in all aspects of our collaboration.
"We had a lot of fun during the shared design process and the result is this remarkable collection of timeless pieces that exude effortless confidence."
