Boss announces long-term partnership and collection with Matteo Berrettini
Hugo Boss has announced its new long-term partnership and the launch of a standalone capsule collection with Italian professional tennis player Matteo Berrettini.
The multi-year deal will see Boss and Matteo Berrettini become official partners, with Berrettini now a global brand ambassador for the luxury brand. Starting in SS22, Boss will also include the tennis player in its global campaigns.
Alongside Berrettini's role as ambassador, the Boss x Matteo Berrettini collection will launch for summer 2022. The capsule features activewear and off-court items, including a polo, shorts, cap, wristband, t-shirt and causal trousers.
Boss has revealed that a percentage of the collection's sales will be donated to Berrettini's soon-to-be launched charity, supporting underprivileged children in Italy.
Daniel Grieder, CEO of Hugo Boss, said: "Matteo Berrettini is a great personality on and off court and we are more than excited to collaborate with him in the upcoming years. His spirit and attitude, which make him more than just one of the best tennis players in the world are incredibly impressive.
"Matteo incorporates what a boss stands for today: showing a strong will, making the right decisions and inspiring people all around the world. Therefore, Matteo is not only a role model but also a perfect fit for boss."
The Boss x Matteo Berrettini collection will be available online and in select Boss stores from 17 January 2022.