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Boots launches on Deliveroo with more than 400 products

Tom Shearsmith
24 August 2021

Boots and Deliveroo have today announced a new, exclusive partnership launching at 14 pilot stores across the country, with customers having access to more than 400 Boots products on demand.

For the first time, customers can purchase Boots beauty exclusives through Deliveroo. Boots award-winning own brand ranges such as Soltan and Staydry will also be available, alongside bathroom cabinet essentials like plasters, vitamins and hand sanitiser.

The range also includes medicines for minor ailments such as coughs and colds, hay fever and mild pain, bestselling beauty including No7, The Inkey List and CeraVe, and baby essentials.

Paula Bobbett, Director of Boots.com at Boots UK, said: “We are very excited about this new partnership with Deliveroo and have carefully selected over 400 products for its launch to help our customers get the things they need, when they need them. It will be super handy for times when you need something urgently but can’t leave the house, like if you’re feeling unwell or are looking after your kids. Our online business continues to grow and this partnership offers our customers a new way to access our products quickly and easily.”

Boots saw a continued rise in online sales during successive lockdowns. Orders on boots.com were up 85% between 1 March 2020 and 1 March 2021 compared to the same period the previous year and reportedly appear to "continue on a strong trajectory".

Carlo Mocci, Chief Business Officer UK at Deliveroo, added: “We are delighted to announce a new partnership with Boots in 14 stores across the country. Boots is the UK’s leading health and beauty retailer and the top consumer choice for high-quality and popular products. This partnership will mean more choice and selection for our consumers, delivered in as little as 20 minutes, and will create more work for riders across the UK.”

The new partnership builds on a period of strong growth and consumer engagement for Deliveroo in 2021 as it continues to rapidly expand its on-demand grocery and convenience offering with leading retailers.

From today, the service is available to Deliveroo customers from Boots stores at Birmingham High Street, Brighton North Street, Cambridge Petty Curry, Croydon, Edinburgh Princes Street, Leeds, Liverpool, London Brent Cross, London Liverpool Street Station, London Piccadilly Circus, Milton Keynes, Newcastle, Nottingham Victoria Centre and Southampton.

The partnership could expand to more Boots stores in the future if the pilot stores are successful.

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