Boots introduces babywear offering with Mollie King
Highstreet beauty retailer Boots has today launched a clothing range for babies, ‘Maybe Baby’, with broadcaster and new mum Mollie King.
Boots has officially become a one-stop shop for new mum's needs, now offering babywear for ages 0-2 years. The garments have been made from sumptuous fabrics, cut in contemporary oversized silhouettes and feature playful graphics.
Maybe Baby, which offers babywear from £6, has been designed to be accessible to all and is unisex to offer longevity by swapping and sharing with siblings.
John Carolan, Head of Category, Baby at Boots, said: "We are delighted to be launching Maybe Baby exclusively at Boots. The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off. The range is made up of gender-neutral colours, relaxed patterns and adorable graphics, all inspired by recent trends. We are confident that parents are going to love the new range as much as we do."
Broadcaster and first-time mum, Mollie King, has partnered with Boots as an ambassador for the new range. She said: "I am thrilled to be collaborating with Boots for the launch of Maybe Baby. As a first-time mum, I understand how challenging it can be to find baby clothes that combine high quality, comfort, practicality and style. Maybe Baby strikes this balance perfectly.
"Partnering with Boots on this collection has been a dream come true, and it simplifies my life with every outfit change, thanks to the easy mix-and-match pieces. I can’t wait to see my daughter in these beautiful designs, with the teddy bear jacket being my absolute favourite!"
Maybe Baby is available in 180 Boots stores nationwide and online at boots.com. What's more, Boots Parenting Club members receive 8 points per £1 spent on all baby and toddler products.
This comes after Boots launched a Universal baby clothing collection (from 0-18 months), featuring designs from much-loved licensed brands including Back To The Future, Jaws, E.T., Casper, Jurassic Park, Sophie La Giraffe and Rugrats.
