boohooMAN collaborates with Tyga on capsule collection
boohooMAN has collaborated with rapper Tyga on a capsule collection of 30 pieces for AW17 which goes live on its site today.
The collection includes ready to wear (including chinos, denim, hoodies, shirts, outerwear and T-shirts) inspired by Tyga's bold style with prices ranging from £4 - £60.
Design features include strong prints, oversized silhouettes and harsh textures which sit alongside distressed denim, PVC and the brand’s signature MAN logo in collection that includes elements of urban, hip hop and grime culture.
"With a social following of more than 35m @kinggoldchains (AKA Tyga’s) cultural relevance is stronger than ever, appealing to boohooMAN’s target audience of 16-24 year olds," the brand said.
"This is a monumental moment for boohooMAN and having a talent like Tyga on board aids the brand’s move in to global territories. His laid back, relaxed persona gives the shoot a fresh, urban vibe and embodies boohooMAN’s style down to a T," it added.
