Boohoo to launch in the Middle East with dedicated website

Manchester based fast fashion e-tailer, Boohoo is tapping into the Middle Eastern market through the launch of a dedicated e-commerce platform for the Middle East.

Boohoo will be expanding its e-tail presence mostly in the Gulf region, with an exclusive website serving seven countries including Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan.

The website is set to launch next week on 23 September, and customers will be able to shop the brand’s exclusive selection of womenswear, menswear, activewear, footwear, accessories and beauty.

As well as being available through the brand's dedicated new platform: mena.boohoo.com, Boohoo is also planning to introduce a shoppable mobile app set to launch later in the month.

The online fashion group will be rolling out a series of exclusive collections and collaborations, designed in partnership with leading regional personalities to engage with its Middle Eastern audience.

Founded in 2006 in Manchester, Boohoo has rapidly grown into one of the largest fast fashion online retailers, with millions of followers on social media as well as endorsements from leading influencers and celebrities.

The online fashion group's portfolio includes Boohoo, BoohooMAN, PrettyLittleThing, NastyGal, Miss Pap, Karen Millen, Coast, Oasis and Warehouse.