Boohoo targets Gen Z with new creator-led podcast and YouTube series
Boohoo has today launched a new podcast and YouTube series, which will also be available via Spotify, Apple Podcasts, TikTok and Instagram, under the title “Overdressed & Oversharing with Boohoo”.
It moves Boohoo beyond traditional campaign activity and into weekly content spanning fashion, careers, finance and social culture.
It also forms part of the fashion retailer’s wider investment in creator partnerships, community-led content and “cultural storytelling” aimed at younger audiences.
Hosted by creator Georgia Wood, the series is designed to feel less like a polished brand campaign and more like opening up a group chat.
Sam Leach, Chief Customer Officer at Boohoo, said: “We wanted to create something that felt honest, useful, and genuinely entertaining - conversations people actually want to listen to and share with their friends.
“This isn’t about creating a heavily branded podcast. It’s about opening the door to conversations around fashion, careers, confidence, and real life in a way that feels relatable and culturally relevant to our audience.”
Across the first season, listeners can expect episodes covering:
- How trends move faster than ever in the TikTok era.
- Turning social media into a career.
- Fashion jobs people don’t know exist.
- Money, financial literacy, and independence in your twenties.
- What dating looks like in 2026.
- Confidence, burnout, and navigating online pressure.
Episodes will feature a mix of creators, fashion insiders, and industry experts, alongside recurring segments offering practical advice, behind-the-scenes insight, and “unfiltered takes on modern culture”.
There will be weekly episodes and social-first content drops throughout the season, and additional guests will also be announced.
