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Boohoo partners with Kourtney Kardashian Barker for sustainability project

Jeremy Lim
06 September 2022

Fast fashion e-tailer Boohoo has announced a collaboration with Kourtney Kardashian Barker to release two sustainability-focused capsule collections.

The television personality and founder of Poosh will unveil the first 45-piece capsule collection during New York Fashion Week on 13 September at a "see now, buy now" runway presentation.

Available exclusively on Boohoo, the collection includes 41 styles made with recycled polyester and recycled cotton, as well as two vintage biker jackets. Prices range from £5 to £75.

Boohoo is also releasing a social content series featuring Kardashian Barker as part of the partnership. She will host and chat with sustainability experts to better understand challenges and opportunities in the fashion industry.

Kourtney Kardashian Barker commented: "When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.

"There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements."

Carol Kane, Co-Founder and Executive Director Boohoo Group, added: "We are delighted to be working with Kourtney. We all know there’s an environmental and social cost to producing clothes, but there are ways the fashion industry can be smarter. boohoo has taken the bold decision to listen to our customers when they tell us they want to make more sustainable choices, but that the jargon makes it hard to really understand what their options are.

"When we first met with Kourtney, she said exactly the same thing, and we realised we had an opportunity to use this collaboration to try and help inform our customers and empower them to make more informed choices. When we spoke to the experts from across the industry, everyone said education was the key, and we could all see this was quite a unique opportunity to speak directly to millions of people across the globe and deliver something we don’t believe has been done before."

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