Boohoo launches first recycled fashion collection
Fast fashion etailer Boohoo has unveiled its first dedicated recycled fashion collection, called For The Future.
The range is made from 5% recycled polyester and 5% elastin, and the fabrics used are created from plastic directed away from landfill and repurposed to produce new yarn. All of the products are made in the UK, to reduce air miles, and have been made with non-toxic basic dyes and ink.
Comprising 34 items, the collection includes co-ord sets, dresses, bodysuits and separates ranging in price from £8-£25.
The company has said the line was not just a "one off" and that it would continue to add new collections "as the business works towards offering the customer a wider range of sustainable fashion options”.
“We are consistently listening to our customers and have been working on developing a recycled offering for some time. Boohoo acknowledges its responsibility to be a sustainable business and ‘For the Future’ fashion range is the next step in that journey,” said Boohoo co-founder Carol Kane.