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Boohoo launches debut homeware collection

Tom Shearsmith
22 April 2021

Following in the footsteps of PrettyLittleThing and Missguided, Boohoo has launched its own homeware collection, intending to become a one-stop shop for clothing, accessories, beauty and homeware.

The first trend, ‘Natural story’, showcases Moroccan-inspired home accessories, with natural materials including raffia and seagrass as well as textured fabrics featuring throughout. Pampas grass, wicker baskets and bubble candles are all available within this trend.

‘Girlie story’, boasts blush tones combined with metallic gold accents, with jewellery stands and ceramic vases an example of the key items in this collection. Girlie Story is aimed at boohoo’s younger audience to create a playful atmosphere.

‘Mono story’, features contrasting black and white decorative accessories, with tassel edged cushions, and geometric print plant pots key items for this collection.

Additionally, each trend features beautiful dried flower bouquets, sourced from The Dried Flower Collection; a small independent business which Boohoo has chosen to support.

Bedding is also included within the homeware range, key prints available including polka dot, blush, gold marble and paisley.

The collection is available from today, 22 April and priced between £5-£30.

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