Boohoo celebrates Megan Fox collaboration with projections on London landmarks
Following the announcement of its "biggest collaboration" to date with actress Megan Fox, Boohoo is celebrating the launch of the AW21 collection by hosting digital projections across 16 iconic landmark locations in London.
The high visibility sites include Marble Arch and London Bridge, which will be illuminated with the campaign's signature red hue lights.
The collection, which launched on 19 October, features more than 40 items, including a zebra print trench coat, retro padded-shoulder blazer dress and thigh high boots.
ICYMI boohoo x @meganfox, the exclusively designed collection, is here. Shop now from our link in bio 🥀 pic.twitter.com/hM8CMmd265
— boohoo (@boohoo) October 20, 2021
The Boohoo x Megan Fox collection is available online now in sizes 6-20 exclusively at Boohoo.
