boohoo.com joins sponsor line-up for 25th Graduate Fashion Week

boohoo.com, the young fashion etailer, has signed up to be a sponsor of the 25th anniversary edition of Graduate Fashion Week and will also support its "Fashion Innovation Award".

The Fashion Innovation Award celebrates "cutting-edge" developments associated with emerging design technologies. boohoo is challenging the students to create a fashion product that "pushes the boundaries and challenges existing technological approaches". The winner will be chosen by boohoo joint CEO Carol Kane and will receive a cash prize for themselves and their university.

Throughout Graduate Fashion Week, boohoo will also be hosting HR workshops offering support to students on how to improve their CVs and advice about assessment centres, interviews and "how to excel". Kane will also be speaking at the GFW Live Stage and telling her story of working her way up from being a Fashion Designer to becoming the CEO of a global e-commerce company.

“We are delighted to be part of the 25th Anniversary of Graduate Fashion Week. The event has become synonymous with discovering amazingly talented individuals and helping them in their first steps into the industry, something we are keen to support,” said Kane.

Graduate Fashion Week takes place from 5-8 June 2016 at the Old Truman Brewery in East London. The event will feature an exhibition and catwalk presentations from schools including University of East London, University of Salford, Istituto Marangoni, Kingston University, Manchester School of Art and Edinburgh College of Art, among others.

The event's principal sponsors are Oracle, Marks & Spencer and Tu by Sainsbury's, with additional support from boohoo, ASOS.com, Very.co.uk, George, Matalan, Karen Millen, L'Oreal and Mothercare.