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Boohoo and PrettyLittleThing capitalise on sudden dress demand for 21st June

Tom Shearsmith
01 January 1970

PrettyLittleThing has reported an increase of 62% in searches for "going-out" dresses, following Prime Minister Boris Johnson's roadmap out of lockdown announcement.

The same spike is possibly being repeated across many other online retailers,

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Finance
Sainsbury’s to hike hourly pay for 120,000 staff across UK
TheIndustry.fashion
5 January 2024

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Brands & Designers
Womenswear Buyer's Preview AW23
TheIndustry.fashion
14 February 2023

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LVMH posts £53.4 billion revenue in 2021 amid luxury spending boom
Jeremy Lim
28 January 2022
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