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Boohoo and BoohooMAN to launch third Pride collection

Alice Ierace
24 May 2019

Online fashion retailers Boohoo and BoohooMAN have announced the launch of their third Pride collection. This year, the capsule has been designed to empower, support and celebrate the LGBTQ+ community by offering a wide range of trend led designs appealing to people from all walks of life, both inside and outside of the community.

The inspiration behind the collection derives from the unity of standing together and loving one another to ultimately create a kinder and more accepting world. Slogan prints play a huge part in the messaging this year with some of the key words reading; ‘Validity’, ‘Unity’, ‘Proud To Be’ and most importantly ‘Love Without Limits’, expressing how love is a universal language.

The range features a total 100+ pieces spanning ready-to-wear and accessories and, this year, Boohoo have incorporated the black & brown stripes into as many pieces as possible, reflecting the inclusion of the colours within the new Pride flag. Additional design elements seen throughout the range include tie-dye, block colours, festival t-shirts and crop tops.

Samir Kamani, CEO, commented: “Both Boohoo and BoohooMAN are proud to come together again to create their third Pride collection. We believe as a brand that diversity and inclusion are to be celebrated and what better time to celebrate self-love than during Pride.

The products, available in sizes XS - XXL, will range from £5 - £45 and 10% of all profits will be divided between the LGBT Foundation and OutRight Action International. The collection will be available on both and starting from Monday May 27th in time for Pride month.

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