Bondi Active to debut in UK with localised website and London pop-up

Australian activewear brand Bondi Active is making its UK debut with the launch of its 'Forma collection', supported by an upgraded online presence, a London pop-up, and a planned expansion into UK retail stores in August.

Re-launched in 2021, the brand said it is now Australia's fastest-growing wearable wellness label, with the UK roll-out marking the beginning of the brand's international expansion plans. 

Bondi Active will introduce itself to UK customers with its Forma collection, spanning both mens and womenswear, on 8 July. The range will be available on the brand's website, which has been updated to offer UK and European customers faster delivery and a localised shopping experience. 

A retail pop-up activation at on Kensington High Street in London will then run from 11-21 July, which the brand said will be the first opportunity for UK customers to experience its products in person.

It is also looking to enter UK retail stores from August, although specific partners have not yet been announced. 

The Forma collection sits within the ballet-core trend, which Bondi Active describes as having a "contemporary Bondi twistl".

The range includes track sets, oversized T-shirts and performance-driven activewear designed to move between studio and street.

The pieces are made from a nylon-spandex fabric that the brand said is lightweight, moisture-wicking and durable. Colour palettes span soft pastel pink alongside electric blue and red. Bondi Active calls it the brand's "most refined collection to date".

The pop-up will be located at Gymbody, 96 Kensington High Street, W8 4SG, London, running from 11-21 July.