Boglioli opens first-ever UK store in London

Luxury Italian tailoring brand Boglioli has opened a 1,875 sq ft flagship store at 76 New Bond Street in London, marking its first-ever standalone presence in the UK.

It adds to Boglioli’s boutiques in Milan and New York, as well as its network of over 300 wholesale accounts worldwide, with a shop-in-shop planned to open in Harvey Nichols in London this autumn.

The new store embodies the brand’s philosophy - lightness, deconstructed tailoring and natural luxury - and is described as “where Italian elegance meets the international spirit of Bond Street”.

The boutique presents a coherent and distinctive architectural language and is defined by a careful selection of materials and colours. Ribbed wood, a recurring element in Boglioli’s other boutiques, covers the walls and becomes a defining feature of the environment: “a warm and refined texture that recalls artisanal savoir-faire and creates a harmonious dialogue with the collections”.

Francesco Russo, President of Boglioli, said: “We are very pleased to have reached this new milestone and we hope it will become a strategic showcase for Middle Eastern clients.

“The brand was already present in London through several pop-up initiatives, such as those at Harrods and Joseph, which always delivered excellent results. We waited to find the right address and today we are proud of our choice.

“For 2026, with Boglioli we aim to exceed the turnover recorded two years ago, which stood at €20 million. The first two months of the sales campaign have delivered very positive feedback, and we are confident that this new London opening will give the company a further boost and help us reach a new record.”

The Boglioli brand was officially established in 1973, though its origins date back to the early 1900s when the Boglioli family first tried their hand at men’s tailoring in the picturesque Italian town of Gambara, located in the province of Brescia.

By the 1960s, after establishing a solid reputation and extensive know-how in the art of tailoring, Boglioli decided to share its valuable craftsmanship and began producing suits for other fashion houses before finally launching its own brand.

Boglioli was the first brand to introduce a fully deconstructed tailored jacket to the market with its K-Jacket - now a brand staple. It is also known for its fabric dyeing technique as well as its luxury casual pieces.

The brand’s primary market remains the United States, followed by Italy, which accounts for approximately 30% of total revenue. In 2025, Boglioli also debuted in India with a corner at Galeries Lafayette in Mumbai.

At the same time, the company continues to develop its shop-in-shop format, now a pillar of Boglioli’s distribution strategy. In recent months, new spaces have opened at Beymen in Istanbul, Breuninger in Düsseldorf and Cologne, and Globus in Zurich and Basel.