Boden heads to Nashville for second US store
British clothing brand Boden is gearing up to open a new 1,700 sq ft store in Nashville, Tennessee, this summer, as sales momentum builds across ‘the pond’.
Located at Hill Center Green Hills, the new store will add to Boden’s first US store, which opened in Atlanta, Georgia, in November 2025 - only its second store worldwide, with the US now its fastest-growing market, accounting for almost half of Boden’s global sales.
The Nashville store interior will “blend colour with British wit and craftsmanship” and will feature a womenswear edit “designed to celebrate warm-weather dressing”, including a vibrant selection of swimwear, bright linens,and dresses showcasing Boden’s signature use of colour and print.
Katherine Danneberg, Chief Commercial Officer at Boden, said: ““The response to our Atlanta store exceeded our expectations and reinforced our belief in the power of physical retail.
“Nashville felt like a natural next step - it’s a vibrant, style conscious city with a strong sense of community. We’re excited to bring Boden to Hill Center Green Hills and continue building meaningful connections with our US customers.”
Jimmy Granbery, Chair and CEO of Nashville landlord H.G. Hill Realty Company, added: “We’re pleased to welcome Boden to the Hill Center family. The brand’s distinctive style and strong customer following make it a natural fit within our curated mix of boutique and national retailers.”
Since launching digitally in the US in 2002, Boden has built a strong and loyal following. It is also stocked in Nordstrom department stores across the US, and the Nashville standalone store opening “represents the exciting next step in the brand’s US journey”.
