Boden accelerates US retail expansion with third store in Alabama
British clothing brand Boden is set to open a new 2,000 sq ft store at The Summit in Birmingham, Alabama, this autumn, as its US retail expansion gathers pace.
It will mark the brand’s third store in the US, following the opening of a new 1,700 sq ft store at Hill Center Green Hills in Nashville, Tennessee, last month, and its first store in Atlanta, Georgia, which opened in November 2025.
Boden identified Birmingham as a strong opportunity for growth, supported by existing customer demand in the region and insights from recent US customer focus groups.
Participants highlighted a strong affinity with the brand’s “optimistic, colour-rich aesthetic” and expressed enthusiasm for experiencing Boden in a physical retail environment.
The new Birmingham store will place Boden at the heart of one of the Southeast’s premier retail destinations, alongside a mix of premium and contemporary retailers including Tory Burch, BOSS and Madewell.
Since launching online in the US in 2002, Boden has built a loyal customer base nationwide.
The addition of stores in Nashville and Birmingham reflects the next phase of the brand’s strategy to complement its strong digital business with carefully selected physical retail locations in key US markets.
