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Blundstone opens pop-up shop in London’s Soho

Tom Bottomley
15 October 2019

Off the back of a successful pop-up store in Covent Garden in 2018, Australian footwear brand Blundstone has just opened a new pop-up in London’s Soho.

The new store at 33 Great Windmill Street, which forms part of the Ham Yard Village, will run until the end of February 2020 – the year the brand celebrates its 150thanniversary.

The new store has been created by Blundstone’s UK distributors, Central Trade. Adam Blake, Blundstone’s global head of brand for design and consumer engagement, comments: “Our UK partners pioneered the Blundstone pop-up with great success in 2018, and proved to us that there is much love for the original Tasmanian Chelsea boot on the streets of London. We are very proud to support the opening of a second UK pop-up store for our brand.”

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